01
Business
Business analysis · performance · commercial questions
Business Analysis · Business Intelligence · Marketing Intelligence
FROM
COMPLEXITY
TO INSIGHT.
I help management make sense of complex business information — connecting business questions, analysis and insight to support better decisions.
Business · Data · Management12+ years in the Golrang ecosystem
BEHNAM TAGHAVIBUSINESS · DATA · DECISIONS
12+Years in Golrang ecosystem
7Selected work streams
4Connected business perspectives
→Insight to decision
01 / What I See
Good analysis is not about finding more data. It is about finding what matters.
The starting point is the business question — not the dashboard.
01Business Problem
02Information
03Analysis
04Insight
05Decision
06Action
02 / What I Work With
Business, data and markets — connected.
My work sits at the intersection of business questions, information and management decisions.
02
Data
Business intelligence · dashboards · KPI & reporting
03
Market
Marketing intelligence · competition · export & market analysis
04
Customers
CRM · customer strategy · loyalty & customer management
03 / Selected Work
Business problems I've worked on.
Selected analytical and business challenges from my professional journey. Cases are intentionally presented at a high level to respect organizational confidentiality.
01Sales Performance IntelligenceFrom sales reporting to management insight.+
01THE QUESTION
How can management see performance beyond periodic reporting?
02THE WORK
Connected sales, targets, trends and business dimensions into a structured analytical view.
03THE INSIGHT
Made performance gaps, trends and areas requiring attention easier to see.
FOCUS
Business Analysis · Performance Analytics · BI
02E-Commerce Business IntelligenceA common view of digital business health.+
01THE QUESTION
How can different digital businesses be viewed through a common management lens?
02THE WORK
Brought GMV, revenue, orders and growth into a common analytical framework.
03THE INSIGHT
Created a clearer view of digital business health and growth patterns.
FOCUS
Digital Analytics · KPI Architecture · BI
03Export Market IntelligenceLooking beyond the total export number.+
01THE QUESTION
Where is export performance coming from — and where is attention needed?
02THE WORK
Connected export sales with destinations, brands, product groups and time-based trends.
03THE INSIGHT
Created a structured view of market dynamics and growth patterns.
FOCUS
Market Intelligence · Export Analytics · Growth Analysis
04Competitive IntelligenceUnderstanding performance in context.+
01THE QUESTION
How should business performance be interpreted relative to the market?
02THE WORK
Structured financial and market information into a comparative analytical framework.
03THE INSIGHT
Supported a clearer perspective on relative performance and competitive dynamics.
FOCUS
Competitive Intelligence · Benchmarking · Market Analysis
05Management KPI ArchitectureTurning indicators into a management language.+
01THE QUESTION
How can many indicators become one coherent management view?
02THE WORK
Structured KPI definitions, calculation logic, sources, ownership, targets and interpretation.
03THE INSIGHT
Created a more consistent framework connecting measurement with management needs.
FOCUS
KPI Architecture · Performance Management · Data Governance
06Marketing IntelligenceMaking marketing information more actionable.+
01THE QUESTION
How can marketing investment and activity be understood alongside business needs?
02THE WORK
Structured marketing information and connected it with business requirements and performance.
03THE INSIGHT
Improved visibility for comparison, prioritization and opportunity identification.
FOCUS
Marketing Intelligence · Budget Analysis · Performance Analysis
07Group Advertising IntelligenceTurning organizational scale into an opportunity.+
01THE QUESTION
Where can common advertising needs create coordination and collective value?
02THE WORK
Identified shared requirements, collective opportunities and potential for coordinated contracting.
03THE INSIGHT
Created a structured view for better coordination and use of shared opportunities.
FOCUS
Advertising · Group Synergy · Contract Management
04 / Additional Work
More problems. More perspectives.
Not every meaningful project needs to become a full case study.
05 / Professional Journey
From customer to data, from business to marketing.
A continuous journey across research, CRM, customer strategy, business intelligence, management reporting, commercial analysis, marketing and advertising.
CUSTOMERCRM · Customer StrategyDATABI · Reporting · KPIsBUSINESSPerformance · CommercialMARKETINGIntelligence · Advertising
2010 — 2012
Researcher · Research & Technological Center of Sharif University of Technology
Research and development of sales and marketing solutions and creation of platforms for organizational cooperation.
2013
Pakab · CRM Expert
Worked on CRM, customer acquisition, customer relationship management and loyalty initiatives.
2014 — Present
Golrang Industrial Group
12+ years across different businesses and functions within the Golrang ecosystem.
2014–2016CRM Supervisor · Kourosh Cineplex
2016–2019Supervisor · Kourosh Club
2020–2022Head of Strategic Management Reporting
2022–2023Head of Knowledge Capitals · New Energy Group
2023–PresentHead of Advertising
06 / About
I've always been interested in the space between data and decisions.
DATABUSINESSDECISIONS
My career has moved from research and CRM to customer strategy, business analysis, management reporting, business intelligence, commercial analysis, marketing and advertising.
That path shaped the way I see business: customers, data, markets, products and organizational capabilities are connected parts of one system. My focus is on understanding those connections and turning them into useful insight — without losing sight of the business question behind the information.
My perspective on marketing has also been shaped by experience across customers, CRM, data, performance and advertising.
07 / Philosophy
Data is valuable when it changes a decision.
A dashboard is not the destination. An analysis is not the outcome. The real value comes when information creates understanding — and understanding improves a decision.
08 / Contact
What are you trying to understand?
For professional conversations, ideas and collaboration.